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Welcome to Imagine by Rubie s, where it s play time, all the time! Developed in 2012 to focus on the growing trend in children s dress-up attire, Imagine by Rubie s is a toy division of Rubie s Costume Company, Inc., offering a full line of dress-up costumes and accessories for children in separates as well as boxed sets. Each and every unique ensemble provides kids the opportunity to dress up as their favorite character 365 days of the year! It s our philosophy to encourage kids to dream, believe and achieve through the art of imagination.